With multiple years of industry experience as a hairdresser, lecturer and creative platform artist, brings her unique and innovative talents to the beauty industry. As the Creative Artistic Director of Texture Hair for pHormulate, a leading manufacturer of ammonia free hair color and botanically enriched styling products, Dená encompasses an amazing sense of spirit, passion, and knowledge. Her keen insight into the latest trends in the beauty industry is one of her most valuable assets, an integral element of a flourishing artiste.
Dená presents a fresh perspective in modern design ranging from avant garde to the whimsically romantic. From major theatrical production shows to hands-on workshops and demonstrations, Dená exerts her breadth of expertise in a variety of fields.
She is renowned for her innovative use of hair color, including corrective color placement and high fashion designs. Her diversity allows her the ability to provide a multitude of skills from business acumen to technical hair expertise. Presentations include business principles and philosophies in communication, customer service and salon retailing. Her unsurpassed encouragement and knowledge presented to salon professionals from around the world effortlessly develops their hidden talents and abilities.
Dená professional attributes include research and development of several product lines along with global launches of hair color and styling products. Her work has been seen in film, video, runway and pageantry. Her photographic work has graced the pages of many trade magazines worldwide such as Modern Salon, Launchpad, Hair Illusions and countless others. Her hair designs have been featured in major advertising campaigns as seen in popular consumer magazines like.
The presentations are exciting. The content is incredible.