The first Hard Rock Cafe (HRC) opened its doors to the public on June 14, 1971, in London, England. Founded by Isaac Tigrett and Peter Morton, two enterprising and music-loving Americans, HRC was an instant classic, attracting droves of customers with its first-rate, but moderately priced, casual American fare, warm service and ever-present rock 'n' roll music and sensibility. Although it was initially decorated with an eye toward eclectic Americana, HRC has ultimately become the world's leading collector and exhibitors of rock 'n' roll memorabilia.
Hard Rock began its global expansion in 1982, when Tigrett and Morton agreed to develop their own Hard Rock Cafes in various parts of the globe. Morton opened HRCs in Los Angeles, San Francisco, Chicago and Houston. Tigrett opened in New York, Dallas, Boston, Washington, D.C., Orlando, Paris and Berlin, eventually selling his interest to Mecca Leisure. In 1990, The Rank Group, Plc., a London-based leisure company, acquired Mecca and continued expansion of the concept in their geographic territory. Rank then acquired Hard Rock America from Peter Morton, and Hard Rock Canada from Nick Bitove. With these acquisitions, Rank consolidated worldwide control of the Brand, and, with it, one of the most universally recognized trademarks. In March 2007, the Seminole Tribe of Florida acquired Hard Rock International, Inc. and other related entities from The Rank Group, Plc.